:root{
  --oxblood:#502727;
  --oxblood-deep:#3d1d1d;
  --lavender:#dcd7ff;
  --lavender-pale:#efedf9;
  --sage:#65706e;
  --ink:#33201f;
  --ink-soft:#6a5757;
  --rule:rgba(80,39,39,.16);
  --rule-light:rgba(220,215,255,.22);

  --display:'Questrial',system-ui,sans-serif;
  --body:'Merriweather Sans',system-ui,sans-serif;
  --mono:'JetBrains Mono',ui-monospace,monospace;

  --gutter:clamp(1.5rem,5vw,6rem);
  --section:clamp(5rem,11vw,9rem);
}

*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{
  margin:0;background:var(--lavender-pale);color:var(--ink);
  font-family:var(--body);font-weight:300;font-size:17px;line-height:1.72;
  -webkit-font-smoothing:antialiased;
}
h1,h2,h3{font-family:var(--display);font-weight:400;margin:0;line-height:1.04;letter-spacing:-.01em;text-wrap:balance}
p{margin:0 0 1.15em;text-wrap:pretty}
a{color:inherit}

/* ---------- pipe: the structural motif ---------- */
.pipe{
  display:inline-block;width:2px;background:var(--sage);
  vertical-align:middle;
}

/* scroll indicator, drawn as a pipe running down the page edge */
.progress{
  position:fixed;top:0;left:0;width:3px;height:100vh;
  background:var(--rule);z-index:90;
}
.progress__fill{
  width:100%;height:0;background:var(--oxblood);
  transform-origin:top;transition:height .08s linear;
}

/* ---------- nav ---------- */
.nav{
  position:fixed;top:0;left:0;right:0;z-index:80;
  display:flex;align-items:center;justify-content:space-between;
  padding:1.15rem var(--gutter);
  background:rgba(239,237,249,.82);backdrop-filter:blur(14px);
  border-bottom:1px solid transparent;transition:border-color .3s ease;
}
.nav.is-stuck{border-bottom-color:var(--rule)}
.mark{display:flex;align-items:baseline;gap:.34rem;text-decoration:none}
.mark__a{font-family:var(--display);font-size:1.6rem;color:var(--oxblood);letter-spacing:.06em}
.mark__pipe{width:2px;height:1.28rem;background:var(--sage);align-self:center}
.mark__dot{width:6px;height:6px;border-radius:50%;background:var(--oxblood);margin-left:-.1rem}
.mark__labs{font-family:var(--display);font-size:.72rem;letter-spacing:.34em;color:var(--sage);margin-left:.5rem}
.nav__links{display:flex;gap:2.1rem;font-family:var(--mono);font-size:.7rem;letter-spacing:.15em;text-transform:uppercase}
.nav__links a{text-decoration:none;color:var(--ink-soft);transition:color .2s}
.nav__links a:hover{color:var(--oxblood)}
.nav__links a{position:relative}
.nav__links a::after{
  content:'';position:absolute;left:0;bottom:-.38rem;height:1px;width:0;
  background:var(--oxblood);transition:width .3s cubic-bezier(.2,.7,.3,1);
}
.nav__links a:hover::after{width:100%}
@media(max-width:720px){
  .nav{flex-direction:column;align-items:flex-start;gap:.6rem;padding:.9rem var(--gutter)}
  .nav__links{gap:1.15rem;font-size:.6rem;letter-spacing:.11em}
}

/* wordmark assembles itself once, on load */
.mark__a{opacity:0;animation:markFade .45s cubic-bezier(.2,.7,.3,1) both}
.mark__a--2{animation-delay:.09s}
.mark__pipe{transform:scaleY(0);transform-origin:top;animation:markPipe .42s .2s cubic-bezier(.2,.7,.3,1) both}
.mark__dot{transform:scale(0);animation:markDot .34s .56s cubic-bezier(.3,1.5,.5,1) both}
.mark__labs{opacity:0;animation:markLabs .6s .62s cubic-bezier(.2,.7,.3,1) both}
@keyframes markFade{to{opacity:1}}
@keyframes markPipe{to{transform:scaleY(1)}}
@keyframes markDot{to{transform:scale(1)}}
@keyframes markLabs{from{opacity:0;letter-spacing:.6em}to{opacity:1;letter-spacing:.34em}}

/* ---------- shared ---------- */
.wrap{padding:var(--section) var(--gutter)}
.eyebrow{
  font-family:var(--mono);font-size:.68rem;letter-spacing:.28em;
  text-transform:uppercase;color:var(--sage);margin:0 0 1.6rem;
  display:flex;align-items:center;gap:.7rem;
}
.eyebrow::before{content:'';width:2px;height:.85rem;background:var(--sage);flex:none}
.eyebrow__n{color:var(--oxblood);opacity:.55;margin-right:.1rem}
.work .eyebrow__n,.contact .eyebrow__n{color:#b9b0ff;opacity:.75}
.accent{color:var(--sage)}
.lede{max-width:34rem;color:var(--ink-soft);font-size:1.02rem}

/* ---------- hero ---------- */
.hero{padding:clamp(9rem,17vw,13rem) var(--gutter) 0;min-height:96vh;display:flex;flex-direction:column;justify-content:space-between}
.hero__title{font-size:clamp(2.7rem,7.4vw,5.4rem);max-width:15ch;color:var(--oxblood)}
.lift{opacity:0;transform:translateY(14px);animation:lift .8s cubic-bezier(.2,.7,.3,1) both}
@keyframes lift{to{opacity:1;transform:none}}
.hero__desc{max-width:38rem;margin-top:2rem;font-size:clamp(1rem,1.6vw,1.14rem)}
.hero__cta{display:flex;gap:.9rem;margin-top:2.6rem;flex-wrap:wrap}
.btn{
  font-family:var(--mono);font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;
  padding:.95rem 1.7rem;text-decoration:none;border:1px solid var(--oxblood);
  transition:background .25s ease,color .25s ease,transform .25s ease;
}
.btn--solid{background:var(--oxblood);color:var(--lavender)}
.btn--solid:hover{background:var(--oxblood-deep);transform:translateY(-2px)}
.btn--ghost{color:var(--oxblood);border-color:var(--rule)}
.btn--ghost:hover{border-color:var(--oxblood);transform:translateY(-2px)}

/* the signature: an ambient pipeline */
.flow{margin-top:clamp(3.5rem,8vw,6rem);padding-bottom:3rem;overflow:hidden}
.flow__track{position:relative;display:flex;align-items:center;gap:0;min-width:min-content}
.flow__stage{
  font-family:var(--mono);font-size:.66rem;letter-spacing:.2em;text-transform:uppercase;
  color:var(--sage);white-space:nowrap;padding:0 clamp(.7rem,2vw,1.5rem);
  transition:color .4s ease;
}
.flow__stage.is-hot{color:var(--oxblood)}
.flow__sep{width:2px;height:1.1rem;background:var(--rule);flex:none}
.flow__line{position:relative;height:1px;background:var(--rule);margin-top:1.1rem}
.flow__token{
  position:absolute;top:-2.5px;left:0;width:6px;height:6px;border-radius:50%;
  background:var(--oxblood);
}
.flow__stage.is-hot{color:var(--oxblood)}
.flow__stage::after{
  content:'';display:block;height:1px;width:0;background:var(--oxblood);
  margin-top:.3rem;transition:width .5s cubic-bezier(.2,.7,.3,1);
}
.flow__stage.is-hot::after{width:100%}

/* ---------- services ---------- */
.services{background:var(--lavender)}
.grid{display:grid;gap:1px;background:var(--rule);border:1px solid var(--rule);margin-top:3.4rem}
@media(min-width:760px){.grid{grid-template-columns:1fr 1fr}}
.card{
  background:var(--lavender);padding:2.4rem clamp(1.5rem,3vw,2.6rem);
  display:flex;flex-direction:column;position:relative;
  transition:background .3s ease;
}
.card::before{
  content:'';position:absolute;left:0;top:2.4rem;width:2px;height:0;
  background:var(--oxblood);transition:height .45s cubic-bezier(.2,.7,.3,1);
}
.card:hover{background:#e4e0ff}
.card:hover::before{height:calc(100% - 4.8rem)}
.card__title{font-size:1.42rem;color:var(--oxblood);margin-bottom:1rem}
.card__problem{font-size:.94rem;color:var(--ink-soft);margin-bottom:.9rem}
.card__outcome{font-size:.94rem;color:var(--oxblood);margin-bottom:1.5rem}
.chips{display:flex;flex-wrap:wrap;gap:.4rem;margin-bottom:1.8rem}
.chip{
  font-family:var(--mono);font-size:.6rem;letter-spacing:.12em;text-transform:uppercase;
  color:var(--sage);border:1px solid var(--rule);padding:.32rem .6rem;
}
.card__foot{margin-top:auto;display:flex;align-items:center;justify-content:space-between;gap:1rem;flex-wrap:wrap}
.price{font-family:var(--mono);font-size:.68rem;color:var(--sage);letter-spacing:.04em;max-width:18ch;line-height:1.5}
.quote{
  font-family:var(--mono);font-size:.66rem;letter-spacing:.14em;text-transform:uppercase;
  color:var(--oxblood);text-decoration:none;white-space:nowrap;
  border-bottom:1px solid var(--rule);padding-bottom:.2rem;transition:border-color .25s
}
.quote:hover{border-color:var(--oxblood)}

/* ---------- work: inverted block ---------- */
.work{background:var(--oxblood);color:var(--lavender)}
.work .eyebrow{color:var(--lavender)}
.work .eyebrow::before{background:var(--lavender)}
.work h2{color:var(--lavender)}
.work .lede{color:rgba(220,215,255,.72)}
.work .accent{color:#b9b0ff}
.work__grid{display:grid;gap:1.5rem;margin-top:3.4rem;align-items:start}
@media(min-width:860px){.work__grid{grid-template-columns:1.25fr 1fr}}
.proof{border:1px solid var(--rule-light);padding:2.4rem clamp(1.5rem,3vw,2.6rem)}
.proof__tag{
  font-family:var(--mono);font-size:.62rem;letter-spacing:.2em;text-transform:uppercase;
  color:#b9b0ff;margin-bottom:1.4rem;display:block
}
.proof__title{font-size:1.9rem;color:var(--lavender);margin-bottom:1.1rem}
.proof p{color:rgba(220,215,255,.78);font-size:.95rem}
.proof .chip{color:#b9b0ff;border-color:var(--rule-light)}
.work .stages{margin:1.8rem 0 .4rem}
.work .stages span{color:var(--lavender)}
.work .stages i{background:var(--rule-light)}
.stack{display:grid;gap:1.5rem}
.mini{border:1px solid var(--rule-light);padding:1.7rem clamp(1.3rem,2.4vw,1.9rem)}
.mini__tag{font-family:var(--mono);font-size:.6rem;letter-spacing:.18em;text-transform:uppercase;color:#b9b0ff;display:block;margin-bottom:.8rem}
.mini p{color:rgba(220,215,255,.78);font-size:.9rem;margin-bottom:1rem}

/* ---------- about ---------- */
#about{position:relative;overflow:hidden}
.watermark{
  position:absolute;right:calc(var(--gutter) * -.5);top:50%;translate:0 -50%;
  width:clamp(18rem,34vw,32rem);color:var(--oxblood);opacity:.055;
  pointer-events:none;z-index:0;
}
#about > *:not(.watermark){position:relative;z-index:1}
.about__body{max-width:40rem;margin-top:2.6rem;font-size:1.02rem}
.tenets{list-style:none;padding:0;margin:3.4rem 0 0;display:grid;gap:0;border-top:1px solid var(--rule)}
.tenet{
  display:flex;align-items:baseline;gap:1.1rem;padding:1.15rem 0;
  border-bottom:1px solid var(--rule);position:relative;
  transition:padding-left .35s cubic-bezier(.2,.7,.3,1);
}
.tenet::before{
  content:'';position:absolute;left:0;top:50%;translate:0 -50%;
  width:2px;height:0;background:var(--oxblood);
  transition:height .35s cubic-bezier(.2,.7,.3,1);
}
.tenet:hover{padding-left:1.05rem}
.tenet:hover::before{height:54%}
.tenet:hover .tenet__i{color:var(--oxblood)}
.tenet__i{transition:color .3s}
.tenet__i{font-family:var(--mono);font-size:.64rem;color:var(--sage);letter-spacing:.1em;flex:none}
.tenet__t{font-family:var(--display);font-size:clamp(1.05rem,2.2vw,1.35rem);color:var(--oxblood)}

/* ---------- contact ---------- */
.contact{background:var(--oxblood-deep);color:var(--lavender)}
.contact .eyebrow{color:var(--lavender)}
.contact .eyebrow::before{background:var(--lavender)}
.contact h2{color:var(--lavender);font-size:clamp(2.1rem,5.4vw,3.6rem);max-width:16ch}
.contact .accent{color:#b9b0ff}
.contact p{color:rgba(220,215,255,.78);max-width:34rem;margin-top:1.8rem}
.contact__link{
  display:inline-block;margin-top:2.4rem;font-family:var(--display);
  font-size:clamp(1.2rem,3vw,1.9rem);color:var(--lavender);text-decoration:none;
  border-bottom:1px solid var(--rule-light);padding-bottom:.35rem;transition:border-color .3s
}
.contact__link{position:relative;border-bottom-color:var(--rule-light)}
.contact__link::after{
  content:'';position:absolute;left:0;bottom:-1px;height:1px;width:0;
  background:var(--lavender);transition:width .45s cubic-bezier(.2,.7,.3,1);
}
.contact__link:hover::after{width:100%}
.foot{
  display:flex;justify-content:space-between;align-items:center;gap:1rem;flex-wrap:wrap;
  margin-top:clamp(4rem,9vw,7rem);padding-top:1.6rem;border-top:1px solid var(--rule-light);
  font-family:var(--mono);font-size:.64rem;letter-spacing:.14em;text-transform:uppercase;
  color:rgba(220,215,255,.5)
}
.foot a{text-decoration:none;color:rgba(220,215,255,.72)}
.foot a:hover{color:var(--lavender)}

/* ---------- motion ---------- */
.no-js .reveal{opacity:1;transform:none}
.reveal{opacity:0;transform:translateY(22px);transition:opacity .8s cubic-bezier(.2,.7,.3,1),transform .8s cubic-bezier(.2,.7,.3,1)}
.reveal.is-in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  .reveal{opacity:1;transform:none;transition:none}
  .flow__token{display:none}
  *{animation:none!important;transition:none!important}
  .lift{opacity:1;transform:none}
  .mark__a,.mark__labs{opacity:1}
  .mark__pipe{transform:scaleY(1)}
  .mark__dot{transform:scale(1)}
  .mark__labs{letter-spacing:.34em}
}
:focus-visible{outline:2px solid var(--sage);outline-offset:3px}

/* ============================================================
   Blueprint page — /services/<offer>/
   Shares every token above; adds only what a long-form page needs.
   ============================================================ */
.bp{padding:clamp(8rem,15vw,11rem) var(--gutter) 0;max-width:60rem}
.bp__title{font-size:clamp(2.3rem,6vw,4rem);color:var(--oxblood);max-width:14ch}
.bp__stand{max-width:36rem;margin-top:1.8rem;font-size:clamp(1rem,1.7vw,1.16rem);color:var(--ink-soft)}
.bp__back{
  display:inline-flex;align-items:center;gap:.55rem;margin-bottom:2.4rem;
  font-family:var(--mono);font-size:.68rem;letter-spacing:.16em;text-transform:uppercase;
  color:var(--sage);text-decoration:none
}
.bp__back:hover{color:var(--oxblood)}
.bp section{padding:clamp(3.4rem,7vw,5rem) 0;border-top:1px solid var(--rule)}
.bp h2{
  font-family:var(--mono);font-size:.7rem;letter-spacing:.24em;text-transform:uppercase;
  color:var(--sage);margin-bottom:1.8rem;display:flex;align-items:center;gap:.7rem
}
.bp h2::before{content:'';width:2px;height:.85rem;background:var(--sage);flex:none}
.bp p{max-width:38rem}
.stages{display:flex;flex-wrap:wrap;align-items:center;gap:0;margin:2rem 0}
.stages span{
  font-family:var(--mono);font-size:.66rem;letter-spacing:.16em;text-transform:uppercase;
  color:var(--oxblood);padding:.4rem clamp(.5rem,1.6vw,1rem);white-space:nowrap
}
.stages i{width:2px;height:1rem;background:var(--rule);flex:none}
.props{list-style:none;padding:0;margin:1.6rem 0 0;max-width:38rem}
.props li{
  display:flex;gap:1rem;padding:.85rem 0;border-bottom:1px solid var(--rule);
  font-size:.95rem;color:var(--ink-soft)
}
.props li::before{content:'';width:2px;background:var(--sage);flex:none;align-self:stretch}
.bp__cta{
  display:inline-block;margin-top:1.6rem;font-family:var(--mono);font-size:.72rem;
  letter-spacing:.16em;text-transform:uppercase;padding:.95rem 1.7rem;
  background:var(--oxblood);color:var(--lavender);text-decoration:none;
  transition:background .25s ease,transform .25s ease
}
.bp__cta:hover{background:var(--oxblood-deep);transform:translateY(-2px)}